The COPPIELLO brand represents a fascinating journey into the world of horse meat products, a path filled with love and passion that is reflected in every aspect of its logo.

The COPPIELLO brand represents a fascinating journey into the world of horse meat products, a path filled with love and passion that is reflected in every aspect of its logo. The fundamental idea behind the creation of the brand was to encapsulate the essence of the company in a symbol that speaks directly to the hearts of consumers.

The new logo is not just an image; it is a manifesto of our company philosophy. The evolved shape that transforms into a heart represents the love for our work and the attention to detail that we dedicate to every stage. This evocative symbol not only tells our story but also communicates a profound message: every product we bring to the table is the result of passion and dedication.

The carefully chosen red color is not accidental. It expresses the burning passion that drives every phase of our production. Red is a color that stimulates the appetite and embodies vitality, honoring the richness of our products. Through this color choice, we aim to evoke a sense of warmth and hospitality, making every customer feel like part of our family.

At the center of the logo stands the letter "C" with a horse's head, symbolizing nobility and quality. This elegant figure serves as a coat of arms, reinforcing our identity and highlighting the authenticity of our products. The horse, an animal that has always shared its strength and grace with humans, becomes the guardian of the tradition and craftsmanship that distinguishes COPPIELLO. Every bite of our horse meat products is a tribute to the history and culture of a food deeply rooted in the past.

The name "COPPIELLO" is prominently displayed in a slightly rounded sans-serif font. This typographic choice is not only aesthetic but also serves to soften its appearance, making it accessible and inviting. We want our brand to resonate with warmth and conviviality, just like family meals around the table. The legibility of the name is essential; we want every customer to easily recognize it, instantly associating it with a high-quality experience.

Completing the logo is Giovanni's signature, the founder. His name is not only a guarantee of quality but also represents the soul and vision of this project. Giovanni has infused the brand with his spirit, ethics, and passion for craftsmanship. His presence in the logo is a way to give authenticity and trust to the brand, as every customer can feel reassured knowing that behind the product is a person dedicated to ensuring high standards.

In conclusion, the COPPIELLO brand is not simply a new label on a product; it is a story of a lifetime of work, passion, tradition, and above all... Love. Every element of the logo has been designed to create an emotional connection with customers, turning every meal into a memorable experience. With the horse’s head recalling our history and the heart symbolizing our passion, we are ready to help you discover the best of horse meat, driven by a desire to make a difference in the market. Choosing COPPIELLO means embracing a world of authentic flavors and genuine values. We are here, ready to share our story and passion with you.